If there’s one brand that has earned its place on nearly every Aussie makeup shelf, it is Maybelline. For years, it has been a go-to for affordable beauty that actually performs. But it is not just about price. It is about formulas that compete with premium names, packaging that keeps up with trends, and a legacy of products that people genuinely love.
Maybelline is not just a backup brand or a teenage starter kit. It is a serious contender in any routine. From high-performance foundation to mascara that goes viral for a reason, Maybelline knows what people want and delivers every single time. This is beauty that keeps up with you without emptying your wallet.
Flawless complexion that delivers
Base makeup can make or break your look. Maybelline has nailed it with a lineup that covers every skin type, finish and lifestyle.
Fit Me Matte and Poreless is breathable, smooth and gives just the right amount of coverage. It is ideal for oily or combo skin and has one of the best shade ranges in the drugstore aisle for Aussie complexions.
Superstay 30HR Foundation is where things get serious. It is sweat proof, heat proof and made for long wear without that dry feeling. It holds up just as well as prestige foundations that cost triple.
Instant Perfector 4 in 1 Matte is your all in one solution for a rushed morning. A primer, concealer, powder and tint in one tube. Just swipe and go.
Pro Tip
Mix Fit Me Dewy and Matte together for a satin skin like finish that flexes with the seasons
Trend Watch
Skinimalism is in. The 4 in 1 stick and skin tints are popular because they simplify routines without compromising the result
Concealers that actually do their job
Concealers should blend easily, stay in place and brighten without creasing. Maybelline delivers.
Instant Age Rewind is a cult favourite. It is creamy, smooth and has a built in sponge tip for easy use. Great for under eyes and redness.
Fit Me Concealer is a flexible, skin like formula that gives coverage without heaviness. Works well for both spot correcting and full face use.
Superstay 30H Concealer is transfer proof, waterproof and ideal for long days, nights out or event makeup.
Real Talk
Age Rewind is often compared to prestige concealers but wears more comfortably and costs less than lunch
Mascara that sets the standard
Maybelline mascara is legendary for a reason. The payoff, wand designs and formula options are unmatched.
Lash Sensational Sky High gives serious lift and length. The bamboo infused formula and flexi wand make it a favourite. Burgundy Haze and Blue Mist are wearable colour options that still enhance naturally.
Colossal Curl Bounce adds structure and curl that holds all day. It is a go to for volume.
Great Lash is soft, clump free and ideal for a more natural lash look
Falsies Surreal Extensions gives dramatic definition and separation. Looks like lash extensions with none of the fuss.
Trend Watch
Sky High is still one of the most rewatched mascara demos on TikTok Australia. Especially the Burgundy and Cosmic Black shades
Pro Tip
Layer Sky High Primer underneath for even more curl hold and length
Lip products that stay and slay
These are not just nice formulas. They are dependable, flattering and comfortable to wear.
Superstay Matte Ink lasts through meals, drinks and heat. Top shades like Ruler, Lover and Pioneer are universally flattering.
Vinyl Ink gives a glossy look with the staying power of a stain. Feels fresh, not sticky.
Ink Crayons offer bold pigment and smooth glide. Perfect for precise application and handbag touch ups.
Lifter Gloss is a high shine gloss with hyaluronic acid. Feels rich and nourishing. Top sellers are Moon and Petal.
High end dupe alert
Lifter Gloss is a known favourite for those who love Fenty Gloss Bomb
Brows that stay put and look natural
You do not need a makeup artist to get great brows. Maybelline makes it easy to shape and define.
Express Brow Ultra Slim gives precise, hair like strokes
Build A Brow combines pen and gel in one tool. Great for quick touch ups
Tattoo Brow Pomade Pot adds bold colour and sharp definition that lasts
Brow Fast Sculpt gives natural tint and hold in seconds
Skin tints and everyday essentials
When you want minimal effort with real impact, Maybelline has the solution
Fit Me Tinted Moisturiser is light, blendable and gives a radiant skin finish
Instant Perfector 4 in 1 Glow works as primer, highlight and tint. Use under foundation or on its own
Superstay Skin Tint offers natural coverage with added hydration
Trend Watch
Tinted base products are a top seller as people move toward fast, breathable makeup routines
Is it better than high end brands?
Yes. In a lot of cases, it is
Superstay Matte Ink outlasts many premium matte lipsticks
Age Rewind blends easier than most high end concealers
Sky High stays in place better than mascaras twice the price
Lifter Gloss looks, feels and wears like luxury gloss without the markup
You are not sacrificing quality. You are just making smarter choices
Ready to upgrade your routine?
Maybelline is not about compromise. It is about delivering real results for real people at real prices
Whether you are a student, a busy mum or a beauty lover who knows value when she sees it, Maybelline has your back
Explore the full Maybelline range at Bella Scoop