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L’Oréal Paris is one of those names that everyone knows. It’s been around for decades, but it never feels old. Instead, it keeps turning up with products that fit straight into our lives — whether that’s a foundation that holds up through a summer day, a serum that feels like proper skincare, or a mascara that you end up repurchasing over and over. It’s beauty that works, and you don’t need a department store budget to get it.
Base products people actually use
Infallible 32HR Freshwear Foundation is one of those “once you try it, you get it” products. It goes on light, blends easily and doesn’t melt off halfway through the day. If you like something that looks a little more natural, True Match Liquid Foundation adapts to your undertone so it feels like skin. And when you want skincare mixed in, True Match Nude Plumping Tinted Serum with hyaluronic acid has become a favourite for that healthy skin finish.
Pro tip: A pump of the Nude Serum mixed into Infallible gives you glow without losing coverage.
Trend watch: Tinted bases are everywhere right now because people want less fuss in their routine. L’Oréal jumped on it early with True Match Serum.
Concealers that hold their own
Infallible More Than Concealer is one of those multitaskers that can cover spots or double as foundation when you’re rushing. If you want something lighter and brightening, True Match Radiant Serum Concealer is a good pick. It doesn’t crease up and it leaves your skin looking fresher without the heavy feel.
The mascaras that keep winning
L’Oréal mascaras have had cult status for years. Lash Paradise is still the one people talk about — big, fluffy lashes without clumps. Telescopic Lift Mascara is all about length and definition, and Pro XXL Extension is like having a two-step salon system at home.
Trend watch: Paradise and Telescopic demos are everywhere on TikTok, and they actually live up to the hype.
Pro tip: Try the Paradise Lash Primer under your mascara if you like serious curl and hold.
Lips worth carrying around
Color Riche Lipsticks are classics — creamy, pigmented and easy to wear. Shades like “Made in Paris” or “Worth It” are the kind you’ll finish and repurchase. For a softer everyday option, Glow Paradise Balm-in-Lipstick is comfortable and hydrating. If you’re into longwear, Infallible Le Matte Resistance stays put without drying you out, and the Brilliant Signature Plumping Gloss adds shine without that sticky gloss feel.
Brows made simple
Brows don’t need to be complicated. Unbelievabrow 48H Gel is for serious staying power, Brow Artist Xpert Pencil gives natural definition, and the 24H Brow Lamination Gel is the quick fix for that brushed-up look that’s everywhere right now.
Skincare people trust
L’Oréal skincare has stepped it up. Revitalift Filler Hyaluronic Acid Serum is one of the best affordable hydrators you can get, and the Revitalift Retinol Night Serum is a solid option if you’re looking to smooth fine lines. Vitamin C lovers go for the Revitalift Clinical 12% Serum, which is strong without being harsh. For more mature skin, the Age Perfect Cell Renewal Midnight Cream and Serum are designed to restore glow and firmness overnight.
Trend watch: Active skincare like retinol and vitamin C isn’t just a high-end thing anymore. L’Oréal made it easy to find in the chemist aisle.
Hair that looks looked after
The Elvive range is probably in most Aussie bathrooms. Hyaluron Plump gives lightweight hydration, Colour Protect keeps dyed hair from fading, Dream Lengths helps if you’re growing it out, and Extraordinary Oil Coconut is the fix for dry ends. The Wonder Water treatments are a bit of a secret weapon — silky hair in under a minute.
Why people stick with it
L’Oréal has managed to keep that balance between price and performance. The mascaras are as good as many high-end ones, the foundations are dependable, and the skincare has real actives that work. That’s why people don’t just try L’Oréal — they keep it in their routine.
Check out the full L’Oréal Paris collection at Bella Scoop and see which ones end up becoming your go-tos.