Ever since the ModelCo brand was dreamed up over 18 years ago, they’ve been thinking pink. As a former model agent, founder Shelley Sullivan had an intuitive knack for anticipating what women (really) wanted in their makeup bags and bathroom cabinets.
And so, with the goal of believable, achievable beauty, they launched their first-to-market heated eyelash curler in 2002, followed by their innovative world-first Tan Airbrush in A Can, which created an entire new global beauty category and forever changed the way women self-tanned.
ModelCo quickly grew into a complete collection of innovative, quick-fix, beauty products.
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